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SOLVED

How to analyze Social Media Referrer Types in the Workspace?

marieg45657908
Level 2
Level 2

I would like to find how many visits and page views we got of people coming from social media channels.

Note: We had no running campaigns which I want to messaure, I just need the general numbers.

Therefore, I have added in a Workspace project the standard "Referrer Type" segment:

1468434_pastedImage_0.png

But as you can see, the are no social media channels listed - although they are defined in the report suit manager:

1468435_pastedImage_1.png

1468436_pastedImage_2.png

Example of what I need:

1468437_pastedImage_3.png

Does anybody has an idea if I missed something?

Thanks for your help.

1 Accepted Solution
Gigazelle
Correct answer by
Employee
Employee

We're looking at some direct contradictions here:

  • Social network marketing channel is apparently set up correctly, but it isn't collecting any data. If it was set up correctly, it would be collecting data.
  • The only exception to that is that there aren't any social media referral traffic, however, it is being insisted that there is indeed social media referral traffic coming in.

Something isn't working correctly, but at this point it is literally impossible to troubleshoot without gaining access to your report suite. I would recommend reaching out to customer care so they can directly access your report suite and marketing channel processing rules to determine exactly what the culprit is.

View solution in original post

10 Replies
Gigazelle
Employee
Employee
  1. Create a segment that only includes hits where last touch channel is social networks.
  2. Pull a referring domains report

That should give you what you're looking for.

marieg45657908
Level 2
Level 2

Thanks Gigazelle, unfortunately I don't have the option to choose social networks as last touch channel:1477934_pastedImage_0.png

Do you know how I can activate this?

nickh86417692
Level 5
Level 5

It looks like you're already set up perfectly to do this. In the report that you already have pulled up, break down "Social Networks" by the "Last Touch Channel Detail" dimension. You're setting that to store the referring domain of each visit labeled as a Social Network, and the Channel Detail report will have the exact same attribution settings as your Channel report.

marieg45657908
Level 2
Level 2

In the
Last Touch Channel Dimension there are only 5 visible options:
1. Internal
2. Direct
3. Organic Search
4. None
5. Referring Domains

But I unfortunately can't find Social Networks.

1479415_pastedImage_0.png

The "Referrer Type" also don't show the Social Networks:
1479449_pastedImage_1.png

Please adivse.

Gigazelle
Employee
Employee

Has your site gotten any social media referrals in the date range you're looking at? Perhaps the reason why you're not seeing that data is because there actually isn't any data.

marieg45657908
Level 2
Level 2

Yes, we do have traffic from facebook and other social media channels. Maybe any setting is still missing in Adobe Analytics? Any idea what else I can check?

nickh86417692
Level 5
Level 5

What are your internal URL filters set to? Is adobe mistakenly labeling most of your traffic as internal because of your filter settings?

Gigazelle
Employee
Employee

The segment creation tool only looks at the last 90 days as well, so if you haven't gotten any social media traffic in that time, it won't show in the dropdown. You can still manually enter it, though - just make sure it's exact or else it won't pull data.

zsolt_a1
Level 2
Level 2

@nickhomer I have attached the internal URL filters. Seems everything Okay.

internal-rules.png internal-filter.png

Gigazelle​ we have definitely social media traffic and we even tried to set the date range to more than 6 months.

Even if we pull "Last Touch Channel" incl. "Show items from last 6 months" there is no "Social Media" in the summary (when we click on the small "i"):

last-touch-channel.png

Thank you!

Gigazelle
Correct answer by
Employee
Employee

We're looking at some direct contradictions here:

  • Social network marketing channel is apparently set up correctly, but it isn't collecting any data. If it was set up correctly, it would be collecting data.
  • The only exception to that is that there aren't any social media referral traffic, however, it is being insisted that there is indeed social media referral traffic coming in.

Something isn't working correctly, but at this point it is literally impossible to troubleshoot without gaining access to your report suite. I would recommend reaching out to customer care so they can directly access your report suite and marketing channel processing rules to determine exactly what the culprit is.

View solution in original post