How to analyze Social Media Referrer Types in the Workspace? | Community
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marieg45657908
marieg45657908
Level 2
April 18, 2018
Solved

How to analyze Social Media Referrer Types in the Workspace?

  • April 18, 2018
  • 10 replies
  • 9827 views

I would like to find how many visits and page views we got of people coming from social media channels.

Note: We had no running campaigns which I want to messaure, I just need the general numbers.

Therefore, I have added in a Workspace project the standard "Referrer Type" segment:

But as you can see, the are no social media channels listed - although they are defined in the report suit manager:

Example of what I need:

Does anybody has an idea if I missed something?

Thanks for your help.

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    Best answer by Gigazelle

    We're looking at some direct contradictions here:

    • Social network marketing channel is apparently set up correctly, but it isn't collecting any data. If it was set up correctly, it would be collecting data.
    • The only exception to that is that there aren't any social media referral traffic, however, it is being insisted that there is indeed social media referral traffic coming in.

    Something isn't working correctly, but at this point it is literally impossible to troubleshoot without gaining access to your report suite. I would recommend reaching out to customer care so they can directly access your report suite and marketing channel processing rules to determine exactly what the culprit is.

    10 replies

    Gigazelle
    Adobe Employee
    GigazelleAdobe Employee
    Adobe Employee
    April 27, 2018
    1. Create a segment that only includes hits where last touch channel is social networks.
    2. Pull a referring domains report

    That should give you what you're looking for.

      marieg45657908
      marieg45657908Author
      Level 2
      May 2, 2018

      Thanks Gigazelle, unfortunately I don't have the option to choose social networks as last touch channel:

      Do you know how I can activate this?

      N
      nickhomer
      Level 4
      May 3, 2018

      It looks like you're already set up perfectly to do this. In the report that you already have pulled up, break down "Social Networks" by the "Last Touch Channel Detail" dimension. You're setting that to store the referring domain of each visit labeled as a Social Network, and the Channel Detail report will have the exact same attribution settings as your Channel report.

      marieg45657908
      marieg45657908Author
      Level 2
      May 4, 2018

      In the
      Last Touch Channel Dimension there are only 5 visible options:
      1. Internal
      2. Direct
      3. Organic Search
      4. None
      5. Referring Domains

      But I unfortunately can't find Social Networks.


      The "Referrer Type" also don't show the Social Networks:

      Please adivse.

      Gigazelle
      Adobe Employee
      GigazelleAdobe Employee
      Adobe Employee
      May 4, 2018

      Has your site gotten any social media referrals in the date range you're looking at? Perhaps the reason why you're not seeing that data is because there actually isn't any data.

      marieg45657908
      marieg45657908Author
      Level 2
      May 7, 2018

      Yes, we do have traffic from facebook and other social media channels. Maybe any setting is still missing in Adobe Analytics? Any idea what else I can check?

      N
      nickhomer
      Level 4
      May 7, 2018

      What are your internal URL filters set to? Is adobe mistakenly labeling most of your traffic as internal because of your filter settings?

      Gigazelle
      Adobe Employee
      GigazelleAdobe Employee
      Adobe Employee
      May 8, 2018

      The segment creation tool only looks at the last 90 days as well, so if you haven't gotten any social media traffic in that time, it won't show in the dropdown. You can still manually enter it, though - just make sure it's exact or else it won't pull data.

      Z
      zsolt_a1
      Level 2
      May 23, 2018

      @nickhomer I have attached the internal URL filters. Seems everything Okay.

      Gigazelle​ we have definitely social media traffic and we even tried to set the date range to more than 6 months.

      Even if we pull "Last Touch Channel" incl. "Show items from last 6 months" there is no "Social Media" in the summary (when we click on the small "i"):

      Thank you!

      Gigazelle
      Adobe Employee
      GigazelleAdobe EmployeeAccepted solution
      Adobe Employee
      May 23, 2018

      We're looking at some direct contradictions here:

      • Social network marketing channel is apparently set up correctly, but it isn't collecting any data. If it was set up correctly, it would be collecting data.
      • The only exception to that is that there aren't any social media referral traffic, however, it is being insisted that there is indeed social media referral traffic coming in.

      Something isn't working correctly, but at this point it is literally impossible to troubleshoot without gaining access to your report suite. I would recommend reaching out to customer care so they can directly access your report suite and marketing channel processing rules to determine exactly what the culprit is.

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