Hi All,
In anticipation of the global rollout of Google's AI Mode, we'd like to understand how Adobe Analytics typically handles it, and whether we should set up custom rules.
- Attribution and Channel Classification
- How does traffic (entries and visits) from AI Mode currently show up in Marketing Channels?
- Does it appear as SEO, Direct or Other Referring Domains?
- are there consistent referring domains, query parameters or HTTP header patterns that help distinguish AI mode traffic from traditional Google search?
- Marketing Channel Rules
- Should we proactively set up or adjust our Marketing Channel processing rules to accurately capture and classify AI Mode traffic?
- If so, what rules would you suggest?
- Segmentation and Reporting
- For reporting, how would you recommend segmenting AI Mode traffic vs regular Google search?
- Do you treat AI mode as a separate channel source altogether?
Any other useful tips or tricks are greatly appreciated
Thanks!
