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How does adobe technically track a return visit?


Level 1

Would love a deep dive on this if at all possible; is this using a cookie? Are there any ramifications to privacy / GDPR legislation, and new browser standards (safari et al) that might prevent the successful identification of a return visit?


I'm sure an article exists on this somewhere but wasn't able to find it. Thank you! 

3 Replies


Level 5

Adobe has an entire section on the "Adobe Experience Cloud Identity Service",, which is how Adobe persistent ID identifies visitors.


Level 2

Create two segments -

1. New Visit - where visit = 1 (equals to 1)
2. Return Visit - where visit is greater than 1

compare the segments (as dimensions) for a given time period using any number of metrics as a report in your workspace.


Level 4

Hi Roser, it includes non-cookied visitors:

Return visits: The number of visits where visit number is greater than 1. The Return Visits report includes non-cookied visitors. -Source: Compare Return Visits and Visit Number greater than 1 (