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SOLVED

How do I calculate confidence in Adobe Analytics?

TJSizemore
Level 1
Level 1

I am trying to create a calculated metric which gives me the confidence score of a result for a test group within an A/B test. I have been using the T-test and Z-test and can't seem to figure it out. The main example I'm working with is calculating the confidence of the test groups conversion rate. What is the best way to handle this kind of calculation?

1 Accepted Solution
PratheepArunRaj
Correct answer by
Moderator
Moderator

Dear TJ,

It is not just easy to calculate the confidence level in Adobe Analytics but i wont say it is impossible.

Check out the PDF Link : https://marketing.adobe.com/resources/help/en_US/target/target/Statistical%20Calculations.pdf

Thank You

Arun

View solution in original post

4 Replies
PratheepArunRaj
Correct answer by
Moderator
Moderator

Dear TJ,

It is not just easy to calculate the confidence level in Adobe Analytics but i wont say it is impossible.

Check out the PDF Link : https://marketing.adobe.com/resources/help/en_US/target/target/Statistical%20Calculations.pdf

Thank You

Arun

View solution in original post

DaveDigital
Level 3
Level 3
Hi - the PDF linked to is giving a 404 error - do you have an updated document address?
TJSizemore
Level 1
Level 1

Thanks. I'll work on this now and update if it works.

helened57039279
Level 1
Level 1

Hello, is there any update on this thread? I would be interested to know the solution if there is on.

Thank you