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SOLVED

How do I calculate confidence in Adobe Analytics?

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Level 1

I am trying to create a calculated metric which gives me the confidence score of a result for a test group within an A/B test. I have been using the T-test and Z-test and can't seem to figure it out. The main example I'm working with is calculating the confidence of the test groups conversion rate. What is the best way to handle this kind of calculation?

1 Accepted Solution

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Correct answer by
Moderator

Dear TJ,

It is not just easy to calculate the confidence level in Adobe Analytics but i wont say it is impossible.

Check out the PDF Link : https://marketing.adobe.com/resources/help/en_US/target/target/Statistical%20Calculations.pdf

Thank You

Arun

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0 Replies

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Correct answer by
Moderator

Dear TJ,

It is not just easy to calculate the confidence level in Adobe Analytics but i wont say it is impossible.

Check out the PDF Link : https://marketing.adobe.com/resources/help/en_US/target/target/Statistical%20Calculations.pdf

Thank You

Arun

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Level 3
Hi - the PDF linked to is giving a 404 error - do you have an updated document address?

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Level 1

Thanks. I'll work on this now and update if it works.

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Level 1

Hello, is there any update on this thread? I would be interested to know the solution if there is on.

Thank you