I want to measure new and returning visitors for every marketing channel and campaign. Do I have to set it up as a metric or is it in adobe available?
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Hello Jessica,
You'll need to create 2 metrics:
New visitor
Metric level: visitor.
Component: visits equals 1
Returning visitor
Metric level: visitor.
Component: visits greater than 1
regards,
Mauricio Issao Shoji
Hello Jessica,
You'll need to create 2 metrics:
New visitor
Metric level: visitor.
Component: visits equals 1
Returning visitor
Metric level: visitor.
Component: visits greater than 1
regards,
Mauricio Issao Shoji
Have you alos used the adobe metric "customer" with the three levels new, returning, loyal?
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Hello Jessica,
only as an addition: Did you try what Adobe has written there: Customer Loyalty >>> Customer Loyalty reveals purchasing patterns of customers. aso ...
Hans-Günter
I was searching for this so long!! Thanks for the hint
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