Getting "None" Marketing channel detail when break down with marketing channel

[PadmajaS]

If I break down the marketing channel with marketing channel detail am getting the none value. can you please tell the why it was happening

[PadmajaS]

Hi @Jennifer_Dungan , can you please help me for this above issue.

[Harveer_SinghGi1]

Hi @PadmajaS ,

Are these hits coming from a search engine indeed? Is it possible that these hits are coming from some other source like social media or email but have URL has the query parameter that you are looking for?

Can you please breakdown the None value with Referrer Type and see where this traffic is coming from?

Cheers!

[Jennifer_Dungan]

I think that @Harveer_SinghGi1 is correct... I think this looks like a mismatch of data sets?

Display Ads aren't generally considered to be "Search Engines"... unless these are specifically ads that you have running in Google Search... but keep in mind, that I think those ads may also load in Google Discover, the Google App and Google News... none of which would count as a search engine (with the possible exception of Discover... it might).

@PadmajaS can you break this data down by Referrer Type and another copy as Referring Domain? What value do you see here? Does it show as Search Engine, or something else?

[PadmajaS]

Hi @Harveer_SinghGi1 , @Jennifer_Dungan When I was breakdown the display channel with Referrer Type and Referrer Domain, am getting the below values

[Jennifer_Dungan · Accepted solution]

Ok, so that pretty much proves that none of your "display" ad content is coming via a search engine, so setting your detail to "Search Engine" is the wrong option.

Now, what you do choose will be determined by what is more important...  I assume your display ads all have campaigns (likely what is driving the logic of the rule), so you can set the detail to your cid (or whatever you are using) or your tracking code value.

Or if you are more interested in the domain driving the display ad, you can choose "Referring Domain".

Personally, if I have a campaign code, I choose the first option, as that also gives me clarity to the specific campaign... and you might be thinking, "but I already have Tracking Code"... well you do, but given that tracking code only looks at campaigns and no other factors (referrer, etc) and the fact that by default your Marketing Channel has a 30 day attribution, whereas Tracking Code only has a 1 Week attribution... correlating Marketing Channels to Tracking Code is a perfect way to get strange, inaccurate, and confusing results (unless you are looking at the Marketing Channel Instance metric, since that takes attribution out of the equation and makes sure you don't get weird mis-matches....

[PadmajaS]

Hi @Jennifer_Dungan , Thank you so much. It will work for me.

[Jennifer_Dungan]

I'm so glad that you got it working!

Also, you can set up different "Details" for each type of rule... for instance, on Organic Search (where I have no campaign), I will track the "Search Engine" there... or on general Referrer traffic, I will track the Referring Domain.

Basically, match up the details best to the rule which is being used.

[abhinavpuri]

Hi @PadmajaS -

The Display ads are often redirected to landing pages from the Ad-Server hosting the dispay banner (this helps Ad-Servers report on Impressions/Clicks).
Most likely the Display campaigns will not have referrer set as per the Search Engine list known by Adobe Analytics - hence the "None" is reported for them.

[PadmajaS]

Hi @abhinavpuri , Does anyone have other suggestions or best practices for ensuring accurate attribution of display campaign traffic in Adobe Analytics? I'd appreciate any insights or recommendations!