I have implemented direct marketing channel segment and dimension I have used page URL but why paid URLs are coming in the dimension item. Please let me know the reason.
@bindukumari1990 - I don't know that we have enough information to accurately answer your question.
I'll assume that you have a VISIT-based segment that says something like "Marketing Channel === Direct" and you're simply applying that segment to a Page URL report. If that's correct, I'll also assume that one of a couple of things is going on:
@evolytics_brian so, I have two questions regrading that i.e.
1) Is this expected behavior.
2) How we can exclude the paid search referrals from direct marketing channel.
What you mean by page URLs are accessible in variety ways, can you give some example.
My comment about accessing URLs in a variety of ways was simply suggesting that perhaps visitors were either navigating directly to your PPC landing pages or had reached them through some path that was not PPC.
Again, I was making some assumptions. I don't think we have enough information to truly understand your issue.
Some clarification required .. the report that you are looking at is an entry page URL report and the segment that you have applied is for direct marketing channel?
@evolytics_brian has convered the segment contianer part which would be my first guess as well however to validate this you can add the Enteries metric to the report that you are validate the first Page of the visit.
yes, it is entry page URL report and I have drop down the direct marketing channel dimension item in the segment section of the workspace.