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Difference between Dfa connector and Advertising account

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Level 3

Hi 🙂

 

I have a report suite with a setup of the dfa connector.

 

Today (In late, I know) I discover that I can setting an advertising Analytics.

 

Is the same thing?

What is the main difference?

Do you suggest to me to stop to use dfa connector and use advertising analytics?

1 Reply

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Community Advisor

Advertising Analytics onboards only the search ads data. DFA connector pulls data from Campaign Manager (floodlight).