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Difference between Dfa connector and Advertising account

Level 3
Level 3

Hi 🙂


I have a report suite with a setup of the dfa connector.


Today (In late, I know) I discover that I can setting an advertising Analytics.


Is the same thing?

What is the main difference?

Do you suggest to me to stop to use dfa connector and use advertising analytics?

1 Reply
Community Advisor
Community Advisor

Advertising Analytics onboards only the search ads data. DFA connector pulls data from Campaign Manager (floodlight).