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Michael_Soprano
Michael_Soprano
Level 10
May 6, 2024
Solved

Customer Journey Analytics standalone product

  • May 6, 2024
  • 2 replies
  • 1026 views

Is it possible to buy Customer Journey Analytics as standalone product without CDP?

How then the data is collected and where is stored?

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Best answer by Krishna_Musku

@michael_soprano I think you can. Adobe Experience Platform (AEP) is needed for Customer Journey Analytics (CJA0 as it is AEP based product. But RTCDP is not needed for CJA.

Here are some articles by @vanibhemarasetty about CJA, AEP, and AEP products.

https://medium.com/@vanibhemarasetty/difference-between-adobe-experience-platform-aep-and-customer-journey-analytics-cja-51c14b3a73ae

https://medium.com/@vanibhemarasetty/why-should-brands-move-to-customer-journey-analytics-cja-from-traditional-analytics-solutions-b3d051b00dc7

Hope this helps!

2 replies

Krishna_Musku
Community Advisor
Krishna_MuskuCommunity AdvisorAccepted solution
Community Advisor
May 7, 2024

@michael_soprano I think you can. Adobe Experience Platform (AEP) is needed for Customer Journey Analytics (CJA0 as it is AEP based product. But RTCDP is not needed for CJA.

Here are some articles by @vanibhemarasetty about CJA, AEP, and AEP products.

https://medium.com/@vanibhemarasetty/difference-between-adobe-experience-platform-aep-and-customer-journey-analytics-cja-51c14b3a73ae

https://medium.com/@vanibhemarasetty/why-should-brands-move-to-customer-journey-analytics-cja-from-traditional-analytics-solutions-b3d051b00dc7

Hope this helps!

    gautham_madala
    gautham_madala
    Level 5
    May 16, 2024

    Thats right, 
    You dont need a CDP for CJA. 
    Think about CJA as a tool which can get data from multiple sources and not just digital analytics. 
    All you need is AEP, You need to understand how you are sending data to AEP to see it in CJA. 
    One route is using Adobe Analytics,

    other route is using WEB SDK implementation and use AEP to send datasets to CJA

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