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Connect Adobe Analytics to Google ads

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Level 1

I would like to use the data from Adobe Analytics to run a Google ads campaign. Therefore, I need to connect Adobe Analytics to my ad account. As I'm not used to working with Adobe, I have no idea where to start. Could somebody help me with this set-up? 

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Community Advisor

Analytics wouldn't be the right product to connect. Instead, you want to look at Adobe Audience Manager (AAM).  Contact your Adobe Customer Success Manager for more information.

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Level 4

Hi @Lindsay1 , Recommendation to use AAM to share segment to google Ads. I have used People-based Destinations to send segments to destination like Facebook.

 

https://experienceleague.adobe.com/docs/audience-manager/user-guide/features/destinations/people-bas...n