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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Connect Adobe Analytics to Google ads


Level 1

I would like to use the data from Adobe Analytics to run a Google ads campaign. Therefore, I need to connect Adobe Analytics to my ad account. As I'm not used to working with Adobe, I have no idea where to start. Could somebody help me with this set-up? 

2 Replies


Community Advisor

Analytics wouldn't be the right product to connect. Instead, you want to look at Adobe Audience Manager (AAM).  Contact your Adobe Customer Success Manager for more information.


Level 5

Hi @Lindsay1 , Recommendation to use AAM to share segment to google Ads. I have used People-based Destinations to send segments to destination like Facebook.