Cohort Analysis Does not support Revenue Yet Supports Purchase.Value | Community
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R
Rafael_Sahagun
Level 3
January 10, 2025
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Cohort Analysis Does not support Revenue Yet Supports Purchase.Value

  • January 10, 2025
  • 1 reply
  • 575 views

Hello,

 

 

 

Looking at at the documentation (https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-workspace/visualizations/cohort-table/cohort-analysis) I see:

 

'Cohort Analysis does not support non-filterable metrics (including calculated metrics), non-integer metrics (such as Revenue), or Occurrences. Only metrics that can be used in filters can be used in Cohort Analysis, and they can only be incremented 1 at a time.'

 

Ok 'revenue is not incremented by 1' so can't be used but then in the paragraph below it says:

'Purchase.Value (a double) can be used as an Inclusion/Return Metric'

 

Being that purchase value is also 'money' related why it can be used while Revenue can't?

 

Would be great to understand the reason behind why calculated metrics or instances can't be used but has lesser priority for me.

 

Thanks,


R

 

 

 

Best answer by Harveer_SinghGi1

HI @rafael_sahagun ,

The field referred to as purchase.value is xdm.commerce.purchases.value field which is actualy used to count Orders metric and is incremented by 1 with each order just as it says in the documentation that you have quoted.

Cheers!

1 reply

Harveer_SinghGi1
Community Advisor
Harveer_SinghGi1Community AdvisorAccepted solution
Community Advisor
January 10, 2025

HI @rafael_sahagun ,

The field referred to as purchase.value is xdm.commerce.purchases.value field which is actualy used to count Orders metric and is incremented by 1 with each order just as it says in the documentation that you have quoted.

Cheers!

    R
    Rafael_SahagunAuthor
    Level 3
    January 11, 2025

    Thanks @harveer_singhgi1 !

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