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Cart Abandonment Rate via Phone Gap Mobile App

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We have an app built with Phone Gap that we have been trying to tag with Adobe Analytics, mostly using Processing Rules. How should we be tracking the Cart Abandonment Rate?

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Correct answer by
Community Advisor

Hi Yoav,

 

So you will have to increment cart add when someone add a product to you cart via processing rules. Then create a calculated metrics as follow :

                   
AbandonedCart Adds - OrdersNumericShows how many cart additions did not result in an order. (Effective at a product level as well as a site level.)
Abandonment Rate1 - (Orders/Cart Adds)PercentShows the percentage of visitors who added an item to their cart and then did not purchase it.
Abandoned Revenue(Revenue/Orders) * (Cart Adds - Orders)CurrencyShows the general amount of revenue loss due to abandonment. (Revenue is based on the value of the average order.)      

Best regards.

 

Alexis Cazes

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Correct answer by
Community Advisor

Hi Yoav,

 

So you will have to increment cart add when someone add a product to you cart via processing rules. Then create a calculated metrics as follow :

                   
AbandonedCart Adds - OrdersNumericShows how many cart additions did not result in an order. (Effective at a product level as well as a site level.)
Abandonment Rate1 - (Orders/Cart Adds)PercentShows the percentage of visitors who added an item to their cart and then did not purchase it.
Abandoned Revenue(Revenue/Orders) * (Cart Adds - Orders)CurrencyShows the general amount of revenue loss due to abandonment. (Revenue is based on the value of the average order.)      

Best regards.

 

Alexis Cazes