Can BDIA (Bulk Data Insertion API) populate streaming media parameters?

[dmillrod]

We are hoping to find out whether the Bulk Data Insertion API can populate the reserved events/eVars/props associated with media as are documented here: https://experienceleague.adobe.com/docs/media-analytics/using/metrics-and-metadata/audio-video-param...

Also, does whether you can use BDIA depend upon whether you configure your media reports to "Continue using custom variables" versus "Migrate to solution variables" as described here? https://experienceleague.adobe.com/docs/media-analytics/using/media-reports/media-reports-enable.htm...

[Khurshid_Alam]

Media Analytics (Heartbeat) data is sent to Heartbeat servers (<namespace>.hb.omtrdc.net) first. These hits are then forwarded to Analytics servers (<namespace>.sc.omtrdc.net) internally. BDIA is meant to send data to Analytics servers only. Therefore, I do not think you can send media analytics data via BDIA.

If you are looking for APIs to send streaming data to Analytics, I would recommend using Media Collection APIs. You can use Track Downloaded Content to upload bulk streaming data in a single call.

Hope that helps.