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Smcgreavy
September 27, 2020
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Building customer journey segments

  • September 27, 2020
  • 1 reply
  • 1051 views

I want to create segments that will help to determine the customer journey and funnel success.


Traditional marketing model/journey that identifies visits from awareness to consideration, research, intent etc.

 

Does anyone have any advice/template/resources for what out of the box dimensions to use to create such segments?

Even if nobody has a template, I’d appreciate some ideas on how others would approach this and things to consider.

 

thanks.

 

 

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Best answer by yuhuisg

If you have pages or links that correspond with each journey stage, you can fire success events with them to "mark" their stages. You can then visualise the journey with a Freeform table or build a Fallout chart. You could also use these success events with Marketing Channels to see which channels have more conversions per stage.

1 reply

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorAccepted solution
Community Advisor
September 27, 2020

If you have pages or links that correspond with each journey stage, you can fire success events with them to "mark" their stages. You can then visualise the journey with a Freeform table or build a Fallout chart. You could also use these success events with Marketing Channels to see which channels have more conversions per stage.

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