Building customer journey segments

[Smcgreavy]

I want to create segments that will help to determine the customer journey and funnel success.

Traditional marketing model/journey that identifies visits from awareness to consideration, research, intent etc.

Does anyone have any advice/template/resources for what out of the box dimensions to use to create such segments?

Even if nobody has a template, I’d appreciate some ideas on how others would approach this and things to consider.

thanks.

[yuhuisg · Accepted solution]

If you have pages or links that correspond with each journey stage, you can fire success events with them to "mark" their stages. You can then visualise the journey with a Freeform table or build a Fallout chart. You could also use these success events with Marketing Channels to see which channels have more conversions per stage.