since ‎26-09-2020
‎27-09-2020
Smcgreavy
Level 1
Building customer journey segments
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Smcgreavy

Smcgreavy
- Adobe Analytics
I want to create segments that will help to determine the customer journey and funnel success.Traditional marketing model/journey that identifies visits from awareness to consideration, research, intent etc. Does anyone have any advice/template/resources for what out of the box dimensions to use to create such segments?Even if nobody has a template, I’d appreciate some ideas on how others would approach this and things to consider. thanks.

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