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SOLVED

Bounce rate in Adobe Analytics for multiple hits in single page load

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Community Advisor

Hello Experts,

 

Hope everyone is doing well!

 

We encountered a situation where we fire multiple hits on a single page load (1 page view and 2 other non-pageview hits). 

 

Now, we would like to understand if we can calculate bounce rate as a custom metric, since standard bounce rate won't be accurate.

 

Need your help/suggestions in calculating bounce rate accurately. Ours is not an SPA site.

 

Thank you,

Kishore

1 Accepted Solution

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Correct answer by
Community Advisor

@Kishore_Reddy 
I don't know if this helps or not, but I was given this advice a while back by another Adobe user.
You can create a Custom Calculated Metric for Bounce Rate (Single-Page View) using the following:

jeff_bloomer_0-1641591164018.png

It is best explained this way:
This bounce rate differs from the traditional bounce rate in that it uses Single Page Visits to determine if the user genuinely left after visiting a single page and does not incorporate multiple server calls that can be fired when the customer remains on that same page, which is how a traditional Bounce Rate works.
https://experienceleague.adobe.com/docs/analytics/components/metrics/bounce-rate.html?lang=en#metric...
https://experienceleague.adobe.com/docs/analytics/components/metrics/single-page-visits.html?lang=en...

Hope this helps!

View solution in original post

0 Replies

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Community Advisor

I think it will help to understand the other non pageview hits.

 

What are they?

 

 

 

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Community Advisor

There are two non-pageview hits, they are: 

1. AEM asset insights event

2. Visitor authentication status

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Community Advisor

So these 2 events and status are not defined as pageload correct?

Is it safe to safe #1 is a custom event?

#2 how have you defined it? As a evar or some custom event again?

Avatar

Correct answer by
Community Advisor

@Kishore_Reddy 
I don't know if this helps or not, but I was given this advice a while back by another Adobe user.
You can create a Custom Calculated Metric for Bounce Rate (Single-Page View) using the following:

jeff_bloomer_0-1641591164018.png

It is best explained this way:
This bounce rate differs from the traditional bounce rate in that it uses Single Page Visits to determine if the user genuinely left after visiting a single page and does not incorporate multiple server calls that can be fired when the customer remains on that same page, which is how a traditional Bounce Rate works.
https://experienceleague.adobe.com/docs/analytics/components/metrics/bounce-rate.html?lang=en#metric...
https://experienceleague.adobe.com/docs/analytics/components/metrics/single-page-visits.html?lang=en...

Hope this helps!

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Community Advisor

Glad this helps.  I have used this quite a lot, because we have situations where people can come in, interact on a page and leave, and so it's really good for us to understand this, especially if you have what one might refer to as "brochure-ware," like we did in this particular case.  Best wishes!