Basket Size - Analysis Workspace

[bindukumari90]

Hi Team,

Please let me how we can represent basket size in adobe analytics, as orders/visit is not showing data properly. So, is there any other way.

[Pablo_Childe]

In terms of ecommerce metrics you have these standard custom events.

 

 So you need to decide when is the final cart status ready for you to capture?

Personally I would capture at time of when user does scCheckout.

Next item to decide is what do you capture in terms of basket size?

Is it $ total value?

Is it # of items?

From there maybe add an evar that captures basket size at time of checkout click. 

[PratheepArunRaj · Accepted solution]

Dear bindukumari90,

When you say size, the size can be based on Revenue or Items.

If you want to understand the Bucket Size based on the items the customer purchase, then use Units / Orders, which will give you average bucket size based on the Items. Vice Versa, if you think to calculate based on the Revenue. However, the bucket size is while purchasing the item and not during other events (Because, the metrics Units or Revenue will only apply to hits with the purchase event i.e. Order.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics