Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Average Number of Days in a Month a Segment of Visitors Visits


Level 2



I have a segment of visitors, let's call them "subscribers".


I want to know how many distinct days in a month on average this segment of visitors visits my site.


Sounds fairly simple in my head but can't quite figure it out!






3 Replies


Level 6

Hello Alex,


Using Calculated Metrics we can calculate the Average Subscribers based on number of days in the below sample (we have used Unique Visitors instead of Subscribers)


Example: In Calculated metric we have used the function Approximate Count Distinct to calculate the number of Days, then we have divied the Unique Visitors (you can use your subscribers metric here) data with that function result.




Hope the above answer will helps you..!





Level 2
Thanks but wouldn't that just give me the unique visitors per day? Rather than the average number of days in a month they visited?


Level 5

Do you capture the timestamp in a dimension? If you do, and that timestamp contains the date, then you may be able to create a calculated metric using approximate count distinct. Note that you can use approximate count distinct with a classification of the timestamp dimension, which you'd likely need to do in order to isolate the "day" component. For example, create a "Day Number" classification to extract "05" from "2021.05.26".

This won't give you an average outright, but you can use it on a table with, say, Month on the y-axis to see a trend over time. 

Depending on how many customers you have in this segment, it's distinctly possible that they show up every day of the month.

Since I haven't done this before, I'm working on this using my own data to see if it actually works as expected.