Attribution Modeling in Adobe Workspace

[Nupur]

Hello Everyone,

I have never used attribution modeling either in GA or AA. And want to explore that feature in Adobe Analytics. If anyone can guide how to best utilize that feature for my data.

Thanks in Advance. 

[yuhuisg · Accepted solution]

I assume that you know the basics of attribution modelling, i.e. common models like first touch, last touch, linear, etc., and also why attribution modelling is used.

AA's attribution modelling works differently from GA's in that there isn't a dedicated Attribution report. Instead, you can set an attribution model per metric within a freeform table.

I suggest that you start with these:

• Attribution overview | Adobe Analytics
• Attribution models and lookback windows | Adobe Analytics
• Metrics | Adobe Analytics - in the "Compare metrics with different attribution models" section