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I was wondering if there was any sort of data out there that would show general averages for metrics like views, clicks etc...
I know this is going to vary based off the type of business, just looking for some sort of info on this.
You Can use a calculated metric.
I wanted to be able to show traffic averages for our campaigns so I use the below:
2. output in line graph. Helps to quickly show performance a little easier compared to average.
3. I also created low, mid and high target goals using calculated metrics using static numbers which is super helpful for campaign managers to measure success
hope this was helpful