Analysis on carousel

[AshwinC5I]

I have product carousel in a certain page. And I want to know how much revenue the carousel has been contributed. I tried different methods to get the revenue report in analytics workspace, unfortunately im unable to find the correct value.

Could anyone help on this by suggesting ideas?

Thank you

[Jennifer_Dungan · Accepted solution]

The simplest method would be to apply internal campaign values onto you carousel links... so not UTM / CID values, but ITM / ICID (these don't contribute to your campaigns variables, or to your Marketing Channels... but you would track these in custom Visit Level eVars, that you can then apply against your orders... 

Example:

• Home Page
  • Shows Product Carousel, user clicks
• Product 1 (ITM = "home page carousel")
• ... Several Pages Later (assuming your ITM isn't overwritten)
• Order is made
  • Last ITM was "home page carousel", eVarX (Internal Campaign) can be correlated to your orders.

The next option is, are you tracking product information when you click on your carousel? As in, if a user clicks on Product Y, are you tracking the product along with a "carousel click" event? If you are, then you could add a regular Merchandising eVar for the carousel being used to go view that product. The eVar should maintain the mapping value to productX throughout the visit.

Example:

• Home Page
  • Shows Product Carousel, user clicks
  • Product Notation with eVarX = "home page carousel" and event "product click from carousel" are tracked
• Product Page
• ... Several Pages Later
• Order is made
  • Attribution should allow for the carousel value to be available on the purchase (you may need to make this longer than Visit, if your users have a tendency to add to cart in one visit, then purchase in another)

The other option is to use Conversion Syntax Merchandising eVars... these are eVars that you set earlier in your execution.. though they send to Adobe, they will not appear in any reports until the "binding event", which in this case would be "purchase", or maybe even "add to cart"

https://experienceleague.adobe.com/docs/analytics/implementation/vars/page-vars/evar-merchandising.h...

So you could set up eVarY as a conversion syntax variable, and only trigger this on your carousel... then you could bind the value set when the product is purchased, or when it's added to the cart... 

Example:

• Home Page
  • Shows Product Carousel, user clicks
  • eVarX (conversion syntax set to "home page carousel")
• Product Page
  • Add to Cart (binding event)
• ... Several Pages Later
• Order is made
  • Similar to above, the attribution of eVarX should be available on purchase, from being bound on the Add to Cart

You should try playing with all these options to get the results that will work best for you....