Adobe Analytics

Adrian_Ost · 2/17/17

Hello,

I would like to ask, whether someone knows, how I can deal with the following issue.

Subject of the analysis: “How many titles, which people checked had been downloaded”

Description:

All titles for particular books are available as dimensions called “Content Context Title” and are registered as eVars

Below you can see, how we can distinguish a traffic for particular titles:

We also track an event called: “Titledownload” - it is called, when people just click the button on page and download particular titles.

Taking into account aforementioned information, I wanted to check how many visits and unique visitors were registered for situations, when people download particular titles.

Therefore I wanted to check all visits, where last steps registered within the particular visits were as follow: particular title -> Titledownload (combination of eVar and event)

In order to do this I used Fallout analysis from the Analysis Workspace

I defined 2 steps: eVar with particular title -> Action Name: Titledownload

Please find below 2 pics with data registered for “Visitors” and “Visits”:

As we can see we have for the same time period:

366 Visitors and 249 Visits …. It doesn’t make sense.

Do you know, why I got these strange results and how I could prepare such analysis in a different (proper) way?

Analysis with such elements:

- evar (Title) -> Title

- event: Action -> Titledownload

should be prepared taking into account that those aforementioned elements need to be consecutive -> Titledownload should be called just after the eVar (Title).

I also created following segments:

But I also thought that if I take into consideration that people can check title and after more than 30 min click "download" option then maybe such segment would be enough:

It seems to be a very simply analysis, but I am a little bit confused, why there are disparities and which way is correct.

I will be very thankful for your feedback.

Best,

Adrian