SOLVED
analysis of the successive steps
Hello,
I would like to ask, whether someone knows, how I can deal with the following issue.
Subject of the analysis: “How many titles, which people checked had been downloaded”
Description:
All titles for particular books are available as dimensions called “Content Context Title” and are registered as eVars
Below you can see, how we can distinguish a traffic for particular titles:
We also track an event called: “Titledownload” - it is called, when people just click the button on page and download particular titles.
Taking into account aforementioned information, I wanted to check how many visits and unique visitors were registered for situations, when people download particular titles.
Therefore I wanted to check all visits, where last steps registered within the particular visits were as follow: particular title -> Titledownload (combination of eVar and event)
In order to do this I used Fallout analysis from the Analysis Workspace
I defined 2 steps: eVar with particular title -> Action Name: Titledownload
Please find below 2 pics with data registered for “Visitors” and “Visits”:
As we can see we have for the same time period:
366 Visitors and 249 Visits …. It doesn’t make sense.
Do you know, why I got these strange results and how I could prepare such analysis in a different (proper) way?
Analysis with such elements:
- evar (Title) -> Title
- event: Action -> Titledownload
should be prepared taking into account that those aforementioned elements need to be consecutive -> Titledownload should be called just after the eVar (Title).
I also created following segments:
But I also thought that if I take into consideration that people can check title and after more than 30 min click "download" option then maybe such segment would be enough:
It seems to be a very simply analysis, but I am a little bit confused, why there are disparities and which way is correct.
I will be very thankful for your feedback.
Best,
Adrian
1 Accepted Solution
