Allocation model for eVar

[alev1]

Hi! 

I know that if I apply a custom event in the Pages report, the success events are distributed in a linear way among the items. Therefore we copy the Page values to an eVar, for which we have selected "Most recent (last)" as allocation model, which means that no matter which custom event I apply, I will only get a figure if the event was fired in the same image request. Is that correct?

I'm asking because if I apply a success event in that report it shows me some events happened on some pages, on which it shouldn't because they have no tag with that event. I just want to make sure it is not similar to the Pages report.

So let's assume I have two pages, X and Y and on page Y only I have event U. Assume user surfed to page X, then Y and triggered event U. In the pages report this event would be attributed to both pages equally, half-half. In a custom conversion report, with attribution model "last", only page Y should get credit for event U, while page X would be attributed 0 - nothing. Is that correct?

[shekhardhiman · Accepted solution]

Hi There,

Thanks for reaching out to Adobe Community.

Conversion variables (eVars) allow Adobe Analytics to attribute success events to specific variable values. Sometimes, variables encounter more than one value before hitting a success event. For these cases, allocation determines which variable value gets credit for the event.

You might want to look at the below docs to understand the allocation model:

https://helpx.adobe.com/analytics/kb/compare-first-last-linear-allocations.html

https://marketing.adobe.com/resources/help/en_US/reference/allocate.html

Thanks!