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Advertising Analytics optional values


Community Advisor

Hi There,

Please can anyone advise if the fields in Advertising Analytics are optional? Our PPC team have informed me that they are unable to supply the keyword.





1 Reply


Level 3

Hi David,

I've recently tried my hands on integrating our Google Ads accounts with AA & I was able to change the {keyword} in the settings in Google Ads (if that's what you are referring to). If not, can you mention which fields are you referring to - that are optional?
I'm placing the campaign tracking code (from AA- advertising account) to the campaign tracking template in Google Ads & when I test it out it shows the appended keyword.


Adv - Google Ads.png