Adobe Analytics vs Google Analytics

[kishore_polsani]

What are the pros and cons of using Adobe Analytics than Google analytics?. Which one we should prefer for either marketing or eCommerce sites?

-Kishore

[kautuk_sahni]

Moving this post to Adobe Analytics community.

But for reference you can read :-

~kautuk

[TanmayMathur · Accepted solution]

Hi Kishore,

This is a fairly good comparison between the two solutions http://blog.thedigitalgroup.com/gajendras/2015/10/26/google-analytics-vs-adobe-analytics/

~Tanmay

[NawazSa]

Your decision will depend on your business goals, budget and available expertise.If you only need an analytics tool for marketing purposes, Google Analytics will suffice.When deep insight is needed contact Brigade Sanctuary