Adobe Analytics version of Google Analytics Goals

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alim92960278

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alim92960278

alim92960278

03-12-2015

Hi, we're in the process of moving from Google Analytics to Adobe Analytics.

In GA we have several goals that we use on a regular basis. For example we use goals in the Channels report to see the conversion rate to a specific goal from each channel.

Most of our goals are destinations such as a thank you page.

How can I implement this in Adobe Analytics? Success Events?

Can I use this the same way I use goals in GA?

Ali

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AdamGreco

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AdamGreco

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AdamGreco
MVP

03-12-2015

For the most part, goals will convert to Success Events, but the two tools are pretty different in how they are implemented.  You may want to check out my book on Adobe Analytics (http://bit.ly/sitecatalyst-handbook) before going to far with your implementation.