Adobe analytics reports audit

[priyankagupta20]

Dear All,

How can I conduct a step-by-step audit of Adobe Analytics reports to identify findings? I want to use these insights to make recommendations that will impress the client.
Thank you

[Amruthesh_AG · Accepted solution]

@priyankagupta20  You can present below insights to impress your clients.

1) Null search report (Search query which is not giving any result) and ask your client to map the relevant products or competitor products to get the lead.

2) How is the user engagement on our website?
  * Average time on site.
  *Average % of the visitors complete full page scroll.​
  * Form Initiate and form submission rate comparison when same form located in different section(At Header, at Bottom of the page)

* Form Abandon rate for mobile users and desktop users.

3) Top Searched query in the application and which is leading to purchase.

4) Marketing channel report and its forms submission rate.

5) New and Return visitor conversion on order placement/ form submission.

6) Top ordered products by brand/technology.

7) Product view and adding the product on first product page view.

Visitor who purchase Only Parts/ Only recommended products purchase.

[Jennifer_Dungan]

This is very subjective to what data you are collecting, and what type of site you have.... A well rounded Analytics Implementation should be able to pull thousands of different reports... but not all reports are going to be relevant depending on many factors....

Without more information our suggestions may not be helpful.