Adobe Analytics implementation using GTM

[AmanGu8]

Hello Community,

I would like to know if anyone has implemented Adobe Analytics using Google Tag Manager. Can someone provide me an easy understandable article or a document that shows step by step procedure to implement various evars/props/events via GTM ?

[juliusonyancha]

Hi @AmanGu8 came across a similar query which seems to have worked

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/how-to-implement-adobe-an...

[AmanGu8]

@juliusonyancha Thanks for replying but I went through this article and s_code is not used anymore now to send data. So any updated article will be helpful. Thanks !

[Krishna_Musku]

@AmanGu8 You have to implement by using AppMeasurement file.

https://experienceleague.adobe.com/en/docs/analytics/implementation/js/overview

Take a look at the similar thread below

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/adobe-analytics-via-gtm/m...

[Jennifer_Dungan]

Hi,

If you are still looking for help, while I wouldn't do this myself (cause Adobe Launch is much better than GTM), I know that to use GTM you would basically just be implementing the tracking the "old school" way, adding your AppMeasurement.js and other files onto your pages, and setting your parameters via code, then calling your s.t() or s.tl() send beacon functions....

I've done a lot of that way of tracking in the past, and I could certainly help with such an implementation.