Adobe Analytics & Consent Mode

[GuyBe2]

We are considering migrating from Google Analytics to Adobe Analytics.

Since we're in Europe and rely heavily on Google Ads advertising, we need to make sure we can implement the latest version (v2) of Google Consent Mode before deciding on the migration.

We wanted to check the following:

1. Is Adobe Analytics fully compatible with Google Consent Mode V2?
2. If so , which CMP products can be integrated using consent mode in Adobe Analytics and Tag Manager? Our clients, for example, work with Usercentrics and CookieBot.
3. I couldn’t find a technical procedure for the process, which as mentioned is crucial for our clients’ marketing operations. I’m assuming we’ll need to revise the current consent mode code for GTM, which consists of the gtag() function.
   What’s the optimal way to set up Google Consent mode on your tag manager? Is there a relevant documentation we can assist with?

[ezhil_raja · Accepted solution]

Google Consent Mode V2 is related to Google alone and there is no configuration required within Adobe Analytics. Consent mode integration can be enabled at CMP level, and you can check with both Usercentrics and CookieBot.

We use OneTrust and simply enabled Consent Mode V2 from geolocation rules by turning it ON as in the below screenshot and no additional configuration is required in Adobe Analytics or tag manager end.

However, if you do not use Google Analytics at least as a backup analytics tool, both analytics_storage granted or denied won't be useful to Google. There might still be some gaps in conversion modelling for which you need to consider ads_data_redaction, url passthrough and other parameters as well.