Adobe Analytics

juhaanj92529672 · 6/5/19

Any thoughts or insight on how [browsers blocking third-party cookies] impacts Adobe Analytics tracking for us?

https://www.bloomberg.com/news/articles/2019-06-04/firefox-follows-apple-in-blocking-third-party-coo...

BrianTopham · 6/5/19

This is a bit of a broad question. But, with ITP, a very important one. Historically Adobe has used a fall back ID in situations of browsers blocking 3rd party cookies. Fallback ID Methods; the end of this article will link you to additional unique visitor tracking topics.

If your question is focused on the the topic of ITP try reviewing the very latest here: ECID library methods in a Safari ITP world.

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BrianTopham · 6/5/19

This is a bit of a broad question. But, with ITP, a very important one. Historically Adobe has used a fall back ID in situations of browsers blocking 3rd party cookies. Fallback ID Methods; the end of this article will link you to additional unique visitor tracking topics.

If your question is focused on the the topic of ITP try reviewing the very latest here: ECID library methods in a Safari ITP world.

brentrad · 6/5/19

There have been a number of posts about the impact of third-party cookies in the forums. While most of the posts focus on Apple's ITP, Firefox is following a similar (albeit not the same) tack.

Check out Intelligent Tracking Prevention (ITP) and Adobe Analytics and https://medium.com/adobetech/safari-itp-2-1-impact-on-adobe-experience-cloud-customers-9439cecb55ac.