After working with non -Analytics people and showing them Adobe reports I realized that they need to really dig in to understand report metrics. They are overwhelmed by stacked segments and metrics.
What I was thinking, why dont we create labels by combining segments and Metrics. This idea came to me after seeing that we can rename Legends in WS graphs to simpler ones.
Imagine this as the modular switches we use at homes. When a switch is fixed we see screws gaps and boxes. These bare screws are like the segments and metric that we stack on each other. Then we put a cover on them to give a clean look. This cover would be the new label that I am suggesting. In the background everything remains same.
Current structure : Multiple segments and metrics that make it confusing.(cant show any data due to privacy)
I am suggesting that is it possible that we just select a metric and a segment or segments and then right click. There can be an option Create Label > Edit Label > Give custom name.
You may say that we can create Custom Metrics. But there are 3 issues with it.
1) Creating a Custom Metric is a bit time consuming. For one it may be fine but when we need to do for 5 to 6 it takes time and impedes the flow of work.
2) Not always we need a custom metric.
3) Too many custom metrics will confuse the user while searching in metric list.