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Sequential Segment option to only allow hits that happen during the sequence

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Level 2

11/22/22

Description - In the Sequential Segment option (https://experienceleague.adobe.com/docs/analytics/components/segmentation/segmentation-workflow/seg-...) there is the ability to have the segment include data that happened before or happened after.  Could another option be added to only include data from hits that happen DURING the sequence.  For example, if we wanted to see a "add item to cart" event that happens after someone clicks on the "sale" custom link, we could set the sequence and say "after sequence" and it would capture the "add item" event from clicking on the link but then include all "add item to cart" events after that sequence as well.   If we wanted to see only the item that was added after that custom link click, we would not be able to.

 

Why is this feature important to you - We test a lot of updates to the app that is supposed to increase engagement but we don't have the ability to just see the events from someone who used the new feature.

How would you like the feature to work -  A fourth option in the dropdown that is for "only during sequence". 

 
 

Current Behaviour - This option is not available.

4 Comments

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Employee

11/29/22

Reply by @

 

@James-Arnoldi Hi James,

Yes, you definitely do that. You can use "Then" operator.

You can build a segment something like 

"Sale" custom link THEN "Add to cart" and then use "AFTER" which segment all the visitors where add to cart happened after clicking on the sale custom link

This is how you can build. You can specific by when you want this to happen as well 

 

 

This is the documentation link on how to use "THEN" operator in segmentation

https://experienceleague.adobe.com/docs/analytics/components/segmentation/segmentation-workflow/seg-...

 

Hope this helps

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Level 2

11/29/22

Hi @seanrobinson and @VaniBhemarasetty !

The issue with using the "then" operator as it is is that it would still include later traffic from the same visitor that was not part of the same process because if you pick all traffic that is before or after then it will pick up every "add to cart" event after the sequence of events as well.  I would like to be able to choose only the "add to cart" events that were part of that initial sequence.   So if I set a sequential segment where a person searches and then adds to cart within 1 minute of the search, I don't want any "add to cart" events that were after that sequence or before that sequence.  I want only the "add to cart" events that are part of the sequence.

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Level 2

3/6/23

Hi team,

I found a workaround for this which is not ideal but works.   Adding both a before and an after sequence segment narrows it down to just during the sequence.  Would still be nice if there was a sequential option that only included hits taking place during the sequence.