Allow page events to be be ignored in Marketing Processing Rules

[#1]

Page events are causing a single visit to switch marketing channels mid-session. With the help of Adobe support, we have tried several options to ignore page events within the rules, but it only causes these page events to get attributed to No Channel Captured. I would like to suggest a report suite setting that would tell Marketing Channel Process Rules to ignore page events. 

[#2]

Hi, Can you explain in a little more detail what is happening? Maybe show the progression of pages and actions that users are going through so that we can really understand your site and its flows?

[#3]

I moved this to be a question... but maybe it should still be an Idea? It was a little unclear if this was a feature request, or a call to the community to help find a solution... if it's an Idea, I can move it back... 

[#4]

Hi Jennifer, yes this was a feature request. We have been working with Adobe developers/IT to try to find a solution to ignore page events but have not been successful, so our rep recommended adding it as an idea here. If you have access to Adobe support tickets, you can look at E-001403742.

As an example, lets use Paid Social and Organic Social. Our processing rules, in order, are:

Paid Social = tracking code starts with SOC

Organic Social = referrer is a social network 

So someone comes to the site on a Paid Social campaign. They have a tracking code starting with SOC and a referrer of facebook.com. Initially their visit is attributed correctly to Paid Social, but at some point a page event causes their visit to switch to Organic Social because the campaign doesn't exist within that page event, but the referrer does. Post_Campaign still sees the tracking code, but the processing rules do not acknowledge it, because it is only looking at what is available in that page event. 

I also attached the logs for this type of example. Hope that helps explain the premise. Thanks for your response.

Example for Exp League.xlsx ‏23 KB

[#5]

I don't have access to the tickets, I am just a user like you (so I only have access to tickets for my own org).

Could you also share your Marketing Channel Rules? I have never seen such behaviour before.. the "Organic Social" should be looking at the "direct" referrer.. not the visit referrer... unless you are seeing this behaviour:

Scenario 1:

• On Social Media Site
• Clicks on Paid Social
• Page A of site has Marketing Channel (paid social)
• User backs out to social media site
• Clicks on second, non-campaign link
• Page B of site has Marketing Channel (organic social)

But this would be a valid switch.. the last touch did change... the Visit as a whole will have cross channel attribution (as in, if you look at Linear or Participation models, it will show both).

If the Visit looks like this (Scenario 2):

• On Social Media Site
• Clicks on Paid Social
• Page A of site has Marketing Channel (paid social)
• User clicks to another page in the site
• Page B of site has Marketing Channel (organic social)

I have never seen anything like that... and that is not expected behaviour....

However, if you are talking about scenario 1, but you don't want the last touch to be overwritten, have you considered adding "Is First Hit of Visit" to your rules?