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Make 'Previous Page' & 'Next Page' Dimensions in Workspace

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Level 2

09-08-2018

In Adobe reports you are able to run previous page and next page reports which is very handy. In Workspace you are able to see similar data using the flow analysis. An improvement on both of these, IMO, would be to have a 'Previous Page' and 'Next Page' dimensions that you could drag and drop on visualizations all within Analysis Workspace.

11 Comments

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Employee Advisor

11-08-2018

Wow I really love this idea. In fact, I'd think we should consider enabling it for every dimension, not just Page, since any dimension could be used in Flow. Imagine breaking down Internal Search terms by Next Page Type. Or breaking down Product by Next Page. Or Nav Menu Links by Previous Page/Page Type/Site Section. Fun stuff!

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Level 5

06-02-2019

There would probably need to be a way to remove duplicates (same issue as Flow) and/or restrict to page level events so you don't have event calls carrying over values.

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Community Advisor

20-02-2019

Despite the excellent flow reports in Workspace it is still incredibly useful to have previous page name available as a dimension.

Therefore, wherever I have worked it has been pretty standard to use the Get Previous Value JS plugin to create a 'previous page name' dimension.   However, the plugin has it's flaws, particularly where users cross from one domain to another preventing the cookie used being read - which frustratingly happens quite a lot across our sites!

It would be fantastic if Adobe could provide a robust, out of the box dimension based on server side processing that would not suffer the same flaws and would also not require the JS code.

Also, really like ericmatisoff​'s idea to extend out to other variables - although it sounds like a lot more effort 🙂

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Moderator

18-12-2020

This idea was archived in error, so re-opening back to New. It remains on the backlog for future consideration!

Status changed to: New

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Employee

10-02-2021

Love this idea. While this isn't something that's very feasible for us to do in standard Adobe Analytics, it is something we're looking at doing with Customer Journey Analytics using a new feature we're working on called "Derived Dimensions". To learn more about CJA check out this page: CJA Spark Page

Status changed to: Investigating

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Level 1

13-09-2021

If you have previous page name in your implementation, finding the next page from any page is pretty straightforward. The drawback is that you have to do this for one page at a time that you are interested in next page.

 

Create a segment where the previous page equals the page you want to get a list of next pages. Drop that on a table with Page Name, and that will produce a list of all the next pages from that page. 

 

For example, if I wanted all the next pages from Login, I would create a segment where the previous page is login and put that on a report with page names for the whole site and it will only show you pages where the previous page was login, aka "the next page"

 

schaubma_1-1631556659253.png

 

 

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Level 1

13-09-2021

I am interested in another related use case. I want to find circular navigation on the site. So I want to know when the next page is the same as the previous page. This would be similar to reloads where the next page is the same as the current page, but one step back.

 

For example, the user navigates from page A to page B and then back to page A. I can do this myself today for specific pages, but I want a way to do this globally to identify friction in the site.

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Level 1

02-11-2021

@schaubma I agree. That would be a great feature. I'm guessing they're moving all of these sorts of issues/questions/recommendations into the CJA product.