Description -
The current limit of 250 eVars and 75 props restricts how many custom dimensions can be tracked and analyzed, making it difficult for organizations with complex customer journeys to capture all the necessary data. This limitation hinders the ability to fully customize data collection and tracking for large-scale implementations. I propose removing these caps on custom dimensions and enabling unlimited eVars and props, similar to what is currently offered in Customer Journey Analytics. CJA provides unlimited custom dimensions by leveraging the Adobe Experience Platform’s Experience Data Model (XDM), which allows for flexible, scalable, and cross-channel data tracking without any variable limitations.
Why is this feature important to you -
This feature is crucial for us because the current limits on eVars and props in Adobe Analytics restrict our ability to capture the full complexity of our customer journeys across multiple channels. As a business handling large datasets, the cap forces us to make compromises on what dimensions we can track, which limits our ability to get a complete picture of user behavior. Having unlimited custom dimensions would allow us to map all customer interactions, including offline and third-party data, enabling more precise segmentation, richer insights, and better personalization. As our business grows, the ability to scale our data tracking without hitting limits would be invaluable for maintaining a competitive edge in data-driven decision-making and optimizing customer experiences.
How would you like the feature to work -
Instead of being capped at 250 eVars and 75 props, there should be the flexibility to create an unlimited number of both. This will allow users to define custom variables on demand, without needing to worry about reaching a ceiling.
Current Behaviour -
Adobe Analytics allows for 250 eVars (event variables) and 75 props (custom traffic variables). These limits constrain how many custom dimensions can be created and tracked.
