Join us January 15th for an AMA with Champion Achaia Walton, who will be talking about her article on Event-Based Reporting and Measuring Content Groups!
I vote for Bounce Rate for that campaign on the initial click-through, visit #1. The purpose of the Bounce Rate metric in this example is to help me identify how well the campaign/landing page combination drives visitors deeper into my site. Attributing the bounce from visit #2 to the campaign no longer answers that question, and would muddy the data in my opinion. Most of the SiteCatalyst users at my company would only be interested in visit #1 and anything else would confuse them.
It would be interesting to perform deeper analysis if a visitor comes back to the site and bounces again. But it would be just that, deeper analysis. I, as an advanced user, would be intrigued by the problem and want to do analysis around the campaign/landing page combinations across the visits and start to test different ways to keep visitors on the site on their second visit instead of bouncing again.
Thanks Randy and Laura. I realize that the question may not have been clear. Visit #2 is definitely a bounce. The question is whether or not it should be a bounce for the "Spring Promo" campaign, or whether it should be a bounce that is not associated with the campaign (since the click-through occurred in a previous visit, even though the tracking code persists).
I think my comment may not have been clear. Simply put, I would not want to have the bounce from visit #2 attributed to "Spring Promo" campaign for the reasons I mentioned above.
We have added Bounce Rate as a default metric in the Pages report; you don't have to set up a calculated metric anymore. However, we are still looking at adding Bounce Rate as a default metric across the entire product.
Please do it!!!!!!! Drives me crazy that I have to use my bounce rate calculated metric (entries/second page views) which DOES NOT match the way you calc bounce rate, thus leading to discrepancies, thus leading to exec's asking why they don't match. Not good.
