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Integrate Dart For Publishers via the Genesis tool

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tim_williams1
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tim_williams1
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tim_williams1
Level 9

29-06-2011

It would be powerful if we could associate Omniture and DFP data via genesis. At a minimum we would like to be able to establish which users are engaging with Dart served content such as AD's. 

 

An extension of this capability would be to share segmenets between Omniture and DFP that can be used for targetting in DFP.