Expand my Community achievements bar.

Join us at Adobe Summit 2024 for the Coffee Break Q&A Live series, a unique opportunity to network with and learn from expert users, the Adobe product team, and Adobe partners in a small group, 30 minute AMA conversations.

Display Allocation Type in Reports

Avatar

Level 2

11/2/10

It would be very helpful if each metric in SiteCatalyst reports showed the type of allocation that it is using (i.e. linear, last click, first click.)

 

This way when reports are delivered there is no question about what exactly the numbers mean. Especially with linear allocation, people tend to read it as last-click allocation instead of linear, causing confusion among report recipients.

1 Comment