Site Catalyst is a great resource, but the trending options could be more robust, particularly in the dashboards. Currently we can look at the prior 4 week trend line, but that is not very meaningful to our business. A more standard metric which is often used for on-air ratings is the prior 4 week average. This would tell us whether this past Tuesday, for example, was strong or week relative to the most recent month's performance on Tuesdays. Along these same lines, the prior 52 week average is misleading because the exact date a year ago does not fall on the same day of the week, and programming patterns are mostly tied to day of week versus a specific date. So for last week's Comic-Con, the dashboards show a comparison of this year's Wed-Sun against last year's Tues-Sat. It would be fantastic if these issues could be addressed!
