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Ability to remove/denote certain elements in dimensions used in Attribution IQ attribution

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miikkal3149476
Level 2

3/20/19

Attribution IQ is all great in Adobe Analytics, but when used it in f.ex. Marketing Channels, it attributes some conversion to Session Refresh, which is unnecessary. Would be great if there was a way to be able to remove the Session Refresh from attribution and share the credit to all the other channels. Or do some more advanced rules like if direct channel is the last touch it's value is half.

3 Comments

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nickh86417692
Level 5

5/17/19

YES! This would be extremely helpful if attribution IQ could re-calculate attribution based on the values in the dimension that have been selected.

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