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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Ability to build cohort segments

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Level 2

28-07-2011

A classic direct marketing analysis is cohorting.  That is the timing of response, and grouping people (cookies in this case).  Once example would be visitors that visit 10 times in a month.  Or people that have visited 10 consecutive days.  Time is the dimension.  I know you can to this segmentation in Insight.  But would like to have the capability in Discover.  I have already provided Tim the mock up of what it would look like (and thought I had already posted it here).

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