Bring the Journey Canvas visualization from CJA to Adobe Analytics | Community
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FrederikWerner
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
February 28, 2025
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Bring the Journey Canvas visualization from CJA to Adobe Analytics

  • February 28, 2025
  • 3 replies
  • 1202 views

Customer Journey Analytics recently got a new visualization called "Journey Canvas", which lets us define user journey through dragging and dropping elements onto a canvas. It nicely fits between the exploratory Flow viz and the more rigid Fallout viz and is great to visualize, well, journeys:

However, if we right-click any node and choose the "Create Segment Filter from node" option, we see that there is no magic smoke inside of this new visualization. This impressive viz falls in the category which I like to call "Segment Builders", as all that it's doing is creating complex sequential Segments Filters on the fly, then display the result in a nice way. It's practically just a couple Freeform tables in a trench coat:

This doesn't make the Journey Canvas viz any less impressive but clearly highlights one important detail: There is no technical reason why this shouldn't be in Adobe Analytics. We have built Segments like the one on the screenshot above for years in AA, especially with a little help from other Segment Builder visualizations like Flow and Fallout. So, bring it to AA, pretty please!

3 replies

bjoern__koth
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
February 28, 2025

Fully agree, this would be amazing. Guess it's Adobe's gentle way of making you opt for the shiny new tool instead of the dusty old one 😉

 

AA seems a little left on the sideline these days, which I fully understand from a sales perspective.

However, there are plenty of companies on the old tool who would definitely profit from a little bit of love as well.

Cheers from Switzerland!
FrederikWerner
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
February 28, 2025

@bjoern__koth It sure seems that way! Maybe AA customers can now hope for a discount if Adobe stops bringing new frontend features 😜

Learn more about Adobe Analytics and Customer Journey Analytics on my blogNeed help with Adobe Analytics or Customer Journey Analytics? Let's talk!
EricMatisoff
Adobe Employee
Adobe Employee
February 28, 2025

Friends, here's a quick reminder that AA is not getting left on the sideline, the Release Notes make that clear: https://experienceleague.adobe.com/en/docs/analytics/release-notes/latest

 

Just a few months ago we released one of the top-requested features ever:

Report Builder on Mac (and office.com).

And if you're looking for Workspace enhancements, check out the big June 2024 release.

 

Assuming that bringing Journey Canvas to AA is easy because it uses similar segmentation functionality is naive at best.