Slicing, dicing, and filtering your data has never been easier. There are multiple ways to target and drill down to your desired data in Analysis Workspace. Filters and quick segments in Workspace panels easily limit data in all reports and visualizations while dimension breakdowns add details to specific reports. Add as many filters, segments, and breakdowns as you want and mix and match to get the results you need. Everything is drag and drop which adds to the ease of use.
Used to segmentation dropdown in other Analytics platforms? Try out dropdown filters and quick segments.
Dropdown filters are a powerful and flexible tool to segment and filter and can be used in conjunction with quick segments to build reports with focused data. Add dropdown filters for device type, marketing channels, audiences or anything else that you need or all of the above. Below are a few things to think about when using dropdown filters as well as some ways to test them out in your own Workspace:
Utilize Freeform tables to breakdown dimensions in Adobe Analytics
Great News! Adobe allows unlimited breakdowns in a Freeform table. All Freeform tables are both pivot and/or crosstab tables so you can break down data in multiple ways. Here are three ways to add breakdowns in a freeform table: Drag breakdown dimensions into a table from the left rail, right-click on values already in the table and select Breakdown (right-click magic is everywhere in Adobe!) or use the table builder to create the breakdowns. You can choose to use all values or select specific values in a breakdown. You can also add filters to your breakdown items to limit data and/or sort breakdown items by metric values. Find more details around each method below:
Adding dropdown filters and breakdowns can help simplify your reporting by allowing the same tables/visualizations to be used for multiple teams. Business owners can simply apply the relevant filters to see what they need to see instead of making the same report for five different tactic owners – just make one with a dropdown filter. Breakdowns allow you to see the details and the summary information in the one report which can reduce the number of reports/Workspaces that you and your teams have to navigate. Go forth and filter (or breakdown your dimensions)!
Great post Gretchen.
I use dropdowns in all my standard reports. Because we have a global suite that pulls in multiple sites, I generally add dropdowns for Site Groups, Individual Sites, Device Type Groups, Platform Groups (ie. to distinguish mobile web from app and amp), Logged In/Out users, Entitlement Groups, etc
This is a really powerful way to create core reports cleanly, then allow users to combine segments to see the data in a whole different way (without having to make a report 20x the size).
If your users aren't as versed in how to use these, you can always add in the panel description how to use the dropdowns and common combinations that people might want to use!