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Specifi Category AOV Impact on the Overall AOV

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Dhananjay_Garje

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Dhananjay_Garje

Dhananjay_Garje

25-02-2018

Hello..

Neeed help with the below.

  • Can you look into impact of uplift of beauty category with regards to proportion of sales on topline AOV. We know that AOV is lower for beauty in general – what impact has the fact that they now account for a higher proportion of our overall sales on our topline AOV?

How can we calculate and report the impact.

Regards,

Dhananjay

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Gigazelle

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734

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Gigazelle

Employee

Total Posts

1.9K

Likes

459

Correct Answer

734
Gigazelle
Employee

02-03-2018

Average order value is revenue / orders, which you would want to make a calculated metric for. You could create a segment that only includes beauty orders, then trend it. Make the date range includes data from both before and after beauty was a major contributor to sales.