Can you look into impact of uplift of beauty category with regards to proportion of sales on topline AOV. We know that AOV is lower for beauty in general – what impact has the fact that they now account for a higher proportion of our overall sales on our topline AOV?
Average order value is revenue / orders, which you would want to make a calculated metric for. You could create a segment that only includes beauty orders, then trend it. Make the date range includes data from both before and after beauty was a major contributor to sales.