Possible reasons for missing data in Adobe Analytics

Avatar

Avatar
Validate 1
Level 2
MA1985
Level 2

Likes

7 likes

Total Posts

16 posts

Correct reply

0 solutions
Top badges earned
Validate 1
Boost 5
Boost 3
Boost 1
Applaud 5
View profile

Avatar
Validate 1
Level 2
MA1985
Level 2

Likes

7 likes

Total Posts

16 posts

Correct reply

0 solutions
Top badges earned
Validate 1
Boost 5
Boost 3
Boost 1
Applaud 5
View profile
MA1985
Level 2

04-04-2019

Hi,

As per my understanding, these are the possible reasons for missing data in Adobe Analytics UI/clickstream raw data when comparing with internal tools.

  • Implementation issue
  • End customer blocking traffic using Ghostery etc
  • IP filer Exclusion in Admin settings
  • Customer moving to the next page before page fully loaded/analytics executed on the page

Any other reasons?

Thanks

Replies

Avatar

Avatar
Shape 25
MVP
Andrey_Osadchuk
MVP

Likes

538 likes

Total Posts

968 posts

Correct reply

263 solutions
Top badges earned
Shape 25
Bedrock
Coach
Boost 500
Affirm 250
View profile

Avatar
Shape 25
MVP
Andrey_Osadchuk
MVP

Likes

538 likes

Total Posts

968 posts

Correct reply

263 solutions
Top badges earned
Shape 25
Bedrock
Coach
Boost 500
Affirm 250
View profile
Andrey_Osadchuk
MVP

04-04-2019

Add to the list

  • VISTA rules
  • Bot filters
  • Latency related to data processing (rare cases)

*the first two are a part of the implementation item, but do not have any relation to the code/SDK implementation.

Also take into account that sometimes the issue of data discrepancy is on the other end — internal tools.

Avatar

Avatar
Give Back 5
Employee
ankits28281247
Employee

Likes

21 likes

Total Posts

80 posts

Correct reply

24 solutions
Top badges earned
Give Back 5
Give Back 3
Give Back
Boost 5
Boost 3
View profile

Avatar
Give Back 5
Employee
ankits28281247
Employee

Likes

21 likes

Total Posts

80 posts

Correct reply

24 solutions
Top badges earned
Give Back 5
Give Back 3
Give Back
Boost 5
Boost 3
View profile
ankits28281247
Employee

04-04-2019

Duplicate Purchase

Hit_exclusion

Vista Rules specially like "IP Exclusion" "Moving hits from one report suite to other"

opt_out

internal URL filters

Most common example listed here: Adobe Analytics Help | How to exclude data in Adobe Analytics