Hello Team,
Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Michelle DePonte (aka @M_shell), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Business Practitioner Professional Certification (Exam ID: AD0-E212), through to the end of the program.
Meet your Mentor:
Aspirants mapped to Mentor, Michelle, @M_shell
How to participate
Suggested Next Steps for Aspirants:
Quick links
Topics help categorize Community content and increase your ability to discover relevant content.
Hello everyone,
I am Aarushi Slathia. I am a recent Data Science Masters graduate from Indiana University Bloomington and am also working currently as a Data Scientist with a non-profit organisation: Project 990 Inc. I am currently in the process of looking for a full-time opportunity in the field of Data Science, working towards upskilling my data analytics skills and trying to gain as much experience as I can.
I am here to start my journey with Adobe Analytics and I hope to learn new skills and gain good experience during this process.
Hello Everyone,
My name is Shweta Singh. I am thrilled to have the opportunity to learn Adobe Analytics and am eager to dive deep into its features and capabilities. I believe that with Community support and mentorship, I can quickly grasp the intricacies of Adobe Analytics.
Thank you @seanrobinson @M_shell for your support, and I’m excited to embark on this learning adventure together.
Hi everyone,
My name is Xin and I work in the marketing analytics with a focus on web. I'm thrilled to learn more about Adobe Analytics as my org recently started the implementation on Adobe Analytics. I've been a long time user for Google Analytics, but it is my first time to learn about the exciting features and flexibilities with Adobe Analytics. I'm looking to learn from the communities and also understand the best practices within the adobe ecosystem. Thank you!
Hi everyone,
I am Tuhina. I have been working in digital marketing since 5 years and have fundamental knowledge of Google Analytics and Adobe Analytics. Excited to be a part of this program and hoping to learn from you all.
Hi everyone,
I'm Michelle, and i'm excited to be your mentor for this cohort! Appreciate your introduction posts so far - it's great to hear about the diverse experiences and perspectives you each bring to this mentorship program. A little about me: I've been working in Marketing Analytics for about 4 years now, and i'm passionate about implementing analytics and finding ways to turn data into actionable insights. I believe that collaboration and shared learning are key to success. I look forward to learning from you all and sharing my insights as we progress through this program.
Overview of Study Materials:
As we work towards our Business Practitioner Professional certification, there are four main sections we’ll be focusing on, along with their overall emphasis on the final exam. Here's a breakdown of what we'll be covering (click on 'Spoiler' to expand each section for details):
Section 1: Business analysis (34%)
Section 2: Reporting and dashboarding for projects (38%)
Section 3: Segmentation and calculated metrics (19%)
Section 4: General tool knowledge and troubleshooting (9%)
Assessment Tools: **Now onto the fun stuff!**
After you've got a good grasp of what topics the exam will cover (see "Overview of Study Materials" above), feel free to start assessing your knowledge with the following and post any questions or links to other threads that you found helpful around any topics:
Next Steps:
If you made it this far, congrats! We'll go through each section that will be covered on the exam (see "Overview of Study Materials" above) and concurrently discuss any questions you may have along the way in this thread. I encourage everyone to actively participate in using this forum to share your experiences and ask questions. Let's make the most of this opportunity by engaging fully and supporting each other throughout the process!
Hey Michelle, Thanks for sharing the setup for Adobe Credential account. Does anyone know what is the best way to update the legal first name and last name? the system doesn't seem to allow me to update the name unfortunately.
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Hi @Xingu13 , based on Adobe's how to get certified section here (expand Step 1: Create your account), it looks like you need to send an email to certif@adobe.com (at least 72 hours before your scheduled exam) to request a legal name change. Be prepared to provide a government-issued photo ID to verify your legal name.
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Thank you! Yes confirming that I was able to update my name on the Adobe Credential system by emailing certif@adobe.com for update. They did ask for a government id, and update it for me very quickly!
Hi, as mentioned in my previous post, we'll attack this by sections, starting with Section 1: Business Analysis - which covers 34% of the exam ~ this is the second largest chunk of questions, so please pay attention and share any questions/findings related to this section by replying to this post! (use the 'reply button' on this post below; see example screenshot)
NOTE: For Google Analytics Users (click to expand 'Spoiler')
Section 1: Business Analysis (34%)
Following Section one in the Prep Guide, I have a few callouts to share:
I have been revisiting the 'tracking code' and 'marketing channels' section, and I have questions on the recommended approach with this section with Google UTM structure. Since all the external traffic comes in with the utm_source, utm_medium and utm_campaign, do most people pass these values as evars for analysis? or do you set them to tracking code as well? Thanks!
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Great question @Xingu13! Either of those options would work for analysis in Workspace, but it mostly comes down to how the organization wants to implement the campaign variable and Tracking Code dimension.
Option 1 - "pass these values as evars for analysis"
Send each utm query string into a separate eVar. This method is more simple to implement overall, but requires the use of extra eVars.
Option 2 - "set them to tracking code"
Send all utm query strings into the Tracking Code dimension as concatenated values. You can then use Classification rules to create additional dimensions that focus on each utm parameter. This method has a more complex learning curve, but does not use any extra eVars.
Check out this link for a detailed breakdown of each option.. Let me know if you need any further explanation. Thanks!
This post covers the whopping majority (38%) of questions expected on the exam from Section 2: Reporting and Dashboarding for Projects. My advice is to be strategic in your study approach when the scope is broad, like this one! Try to focus on the topics in Sections 1 - 2 that carry the most weight. They're most likely to appear on the exam, and you'll be cool, calm, and collected when it happens :]
Section 2: Reporting and Dashboarding for Projects (38%)
Objectives:
Topics to focus on:
Adobe Analytics Workspace
Sharing Projects
Schedule Projects
Attribution in Adobe Analytics
Feel free to let reply to this post for any questions or updates you'd like to share so far. You. Got. This!!!
Section 3: Segmentation and Calculated Metrics (19%)
Have you heard of the phrase, "eat the frog"? Meaning the 'frog' is your most vital task and if you have two frogs, eat the 'ugliest' one first. Section 3 has two frogs: Segmentation and Calculated Metrics. I think Segmentation in Adobe Analytics is a complex beast, so let's eat that frog first!
Think of Adobe Analytic's segmentation container logic like sorting mail in a post office:
To expand on the Prep Guide, i've added notes in bullet points for topics on segmentation and calculated metrics below:
I also have a question on grouping values from a dimension, and the best way to approach it. For example, if I want to group European countries "United Kingdom", "France", "Italy", "Portugal" etc into "EMEA region", should I use Segment to create these? When i try to create segment, it seems like it doesn't allow regex with a lot of drop down selections and I have to select them one by one, is there any more convenient way to combine values of a dimension? Thanks!
Hi @Xingu13, my understanding is that you want to easily group multiple dimension items - segments are great for this! You can try creating a segment using the comparison operator = "equals any of" and use a comma (,) to separate each value in the input field. It will return exact matches for each value, up to 500 items.
Here is a link for additional segment comparison operators you can use that are similar to regex operations: https://experienceleague.adobe.com/en/docs/analytics/components/segmentation/segment-reference/seg-o...
Hope this helps!
ah interesting. Thanks Michelle for sharing. I'll try that out for my configuration tomorrow!
Hi xingu; Shweta04; Mahesh_Gunaje; SahilLa1; TuhinaDasChoudhury; AarushiSl; Monishasargunan; KaiWa; AbhinavSr3
Please fill out this form by August 25, 2024 to apply for a 50% off voucher for the certification exam! The Adobe team will be using this to determine eligibility, and will be selecting candidates based on participation in this program.
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Section 4: General tool knowledge and troubleshooting (9%)
Let's wrap up with the final sections in the Prep Guide:
Good Luck on your exam! Trust your preparation, stay calm, and give it your best.
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