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Tag Manager for Managing & Organizing AA Tags




Tag Manager in Adobe Analytics Labs helps users quickly find, compare, and manage tagged components. Tag Manager is accessible by navigating to Adobe Analytics > Labs. 

Organizing and managing vast amounts of data is crucial for organizations as they scale analytics across their businesses, as users must stay up-to-date on tag management. The inability to manage tags causes roadblocks in supporting users to efficiently find, compare, or derive actionable decisions from metrics. 

As a result, Adobe Analytics Labs offers a new feature called “Tag Manager.” Tag Manager enables admin users to view, edit, and delete tags while also providing users with tools that support filtering and exploring tagged components. In Analysis Workspace, users can search and filter tags in the left rail using the subsequent sequence: “tag: <tagName>”. 

Using the tools in Tag Manager, admins can more effectively edit tags across report suites while also being able to clean up outdated or unused tags across their implementation. Furthermore, admins can use the feature to understand who created specific tags to communicate before any changes or deletions.