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SOLVED

Which budget gets priority?

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Level 3

Hi Guys,

We set budgets at the campaign level and the portfolio level, so which budget gets priority?

Thanks

1 Accepted Solution

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Correct answer by
Employee

Hi Ishitaa,

When the portfolio setting "Auto adjust campaign budget limits" ISN'T enabled, Media Optimizer will stop spending on campaigns when they hit their campaign budget limits, whether or not the full portfolio budget is spent.
When the portfolio setting "Auto adjust campaign budget limits" IS enabled, Media Optimizer will automatically adjust spending limits for the campaigns in the portfolio to maintain spending for the entire portfolio, based on expected daily spend. Additional settings determine the minimum and maximum budgets (multiple) for the included campaign.


Hope this helps!

Regards,
Ranjan

View solution in original post

1 Reply

Avatar

Correct answer by
Employee

Hi Ishitaa,

When the portfolio setting "Auto adjust campaign budget limits" ISN'T enabled, Media Optimizer will stop spending on campaigns when they hit their campaign budget limits, whether or not the full portfolio budget is spent.
When the portfolio setting "Auto adjust campaign budget limits" IS enabled, Media Optimizer will automatically adjust spending limits for the campaigns in the portfolio to maintain spending for the entire portfolio, based on expected daily spend. Additional settings determine the minimum and maximum budgets (multiple) for the included campaign.


Hope this helps!

Regards,
Ranjan